JusticeText Brand (2021 – ongoing)

I joined JusticeText as the founding designer and led the creation of our brand from the ground up. The goal was to build trust with public defenders and legal advocates, while also making a complex, often heavy product feel modern and human. I designed our visual identity (logo, colors, typography), built the first design system, and helped shape the tone and messaging across the product and marketing site. I worked closely with the founders to make sure our brand reflected both our mission and the real-world challenges of our users. The resulting brand has supported JusticeText’s adoption across dozens of public defender offices nationwide and positioned it as a leading name in the emerging category of AI-powered legal tech.

Role:

  • Brand

  • Presentation

  • Social Media

  • Video

  • SWAG

  • Photography

Team:

  • JusticeText Co-founder: Devshi Mehrotra (CEO)

  • Design: Sharon Tung